Mill Creek Carpet & Tile Unveils Revolutionary SmartStrandTM Carpet Fiber
New carpet introduced exclusively at Mill Creek Carpet & Tile

Tulsa, OK. -  August 2, 2005 -  Mill Creek Carpet & Tile has introduced Mohawk’s SmartStrandTM carpet fiber made with DuPontTM Sorona® Polymer.  This new carpet fiber boasts the durability of nylon carpet fiber, “built in” permanent stain resistance, and an ever popular soft touch.   The new carpet fiber is very versatile, and samples include almost every type of carpet from standard textures to friezes and berber flecks.

“Based on its stain resistance and performance, this is the biggest advancement to hit the flooring industry in the last 20 years,” explained Chris Berger, Director of Marketing for Mill Creek.  “What makes this product so unique is that the stain resistance is “engineered in.”  It is not a treatment applied to the carpet fiber that will wear off like every other stain protection.  No matter how many times you clean it, the stain resistance is not affected.”

In demonstrations, SmartStrandTM carpet has shown stain resistance that other carpet fiber’s can’t match, including mustard, red wine, bleach, and acne medications.  Most tough stains can be removed with just warm water and a mild detergent.  This prompted Mohawk to offer its first ever Limited Lifetime Stain Warranty for carpet made with SmartStrandTM fiber.

SmartStrandTM carpet is currently available exclusively at any of the ten Mill Creek Carpet & Tile locations in Oklahoma.  This product is exclusive to Mohawk Industries, and they are using Mill Creek to launch this product into the market and will later distribute it to other dealers.

Mill Creek Carpet & Tile is owned by Mill Creek Companies, a chain with six lumberyards, a custom mill, architectural woodworking plant, a wholesale operation, a professional tool and fastener retail operation, a commercial flooring division, and seventeen retail carpet and tile stores.  The company, headquartered in Tulsa, has locations in eight Oklahoma cities, as well as five locations in Texas.  The company was founded in 1934, and today is owned by the Jim Dunn family of Tulsa and employs over 400 full time employees.  Jeff Dunn presides as the current President with his father, Jim Dunn as Chairman.